Consumer insights

Consumer insight is the collection, deployment and interpretation of information that allows a business to acquire, develop and retain their customers.

MRP-EURASIA provides the Consumer Insights in 33 countries in the Eurasian continent (Eastern Europe and Central Asia, including sub-regions of NIS and FSU).

Below you see the list of countries where we are available to conduct consumer insights:

We use rigorous quantitative techniques combined with real customer interaction—interviews, ethnography, shop-alongs, IDIs and focus groups. We identify new opportunities for clients to deepen relationships with the loyal, profitable customers they know best.

We work with clients to marry their customer insights to their organization's unique operational strengths. And we help clients keep their segmentation insights fresh by enlisting their customers' help and continued feedback to spur innovation, navigate shifts in the marketplace and anticipate changing tastes and needs. By taking this customer-lens approach to every facet of customer strategy, we help clients allocate their resources, go after the right opportunities and ensure that they will realize the full revenue potential of their products, services and relationships.

To refine the list of countries and regions, you can go to "Our geography".

To send us a request for a case study of consumers in a particular country or region, you can:
1. Go to link "Contact Us" and select the desired country to contact the contry team for all your request;
2. Go to link "Our geography". There, in the list of countries (also in a contour map) you can click on selected country, to go to country email contacts for your request;
3. You also can go to the direct contacts of the head research division for all regions or
4. You should not forget about the main email address of our company (for all your questions and suggestions).

If you want to save as much as possible on a budget, you have an opportunity to use our regional regular Omnibuses (syndicated free-sampled surveys with a fixed deadlines and other parameters). To learn more about our Omnibuses and calculate your budget, you can follow the link "Our Omnibus".