Customer studies

Consumer Study is designed to help researcher become enlightened purchasers of goods and services. Its focus is on the consumer in the marketplace, seeking to satisfy needs and wants.

Below you see the list of countries where we are available to conduct customer studies:

MRP-EURASIA provides the Consumer studies (Consumer surveys) in 33 countries on the Eurasian continent (Europe and Asia, including such regions as all NIS and FSU).
To refine the list of countries and regions, you can go to "Our geography".

To send us a request for a case study of consumers in a particular country or region, you can:
1. Go to link "Contact Us" and select the desired country for contacting for selected country team on your request;
2. Go to link "Our geography". There, in the list of countries (also in a contour map) you can click on selected country, then country page will open with country contacts for your request;
3. You also can contact the head office for all our needs or
4. You should not forget about the main email address of our company (for all questions and suggestions).

If you want to save as much as possible on a budget, you have an opportunity to use our regional regular Omnibuses (syndicated surveys with a fixed sample, deadlines and other parameters). To learn more about our Omnibuses and calculate your budget, you can follow the link "Our Omnibus".

Major methodology features.

Studies in consumerism seem particularly suited to developing the following major social studies understandings as listed:
1. The basic economic problem faced by every society is how to best use its limited resources to satisfy its needs and wants.
2. Economically, values and levels of technology affect how people produce, exchange, and consume goods.
3. Conservation and prudent use of nature's resources are necessary for the well-being of people and society.
4. Government and rule of law have an essential role in human affairs.
5. The quality of life of a society is measured in terms of the moral, spiritual, intellectual, social, and political character of its citizens, as well as in terms of economic prosperity.

Values Personal, social, moral, political, and economic values are an essential part of social studies. Consumer studies can provide diverse opportunities for developing the values of honest, truth, justice, self-discipline, charity, and work; considering the worth of self and others; building respect for democratic rights, responsibilities, and processes; discovering the value of reason and reflective thinking in personal and social decision making.

The most importantaspect of the consumer studies in MRP-EURASIA is Consumer Behavior study.

Consumer Behavior - the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

Consumer Behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, social anthropology, marketing and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups such as how emotions affect buying behavior. It studies characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general.

Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. Research has shown that consumer behavior is difficult to predict, even for experts in the field.  Relationship marketing is an influential asset for customer behavior analysis as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the customer or buyer. A greater importance is also placed on consumer retention, customer relationship management, personalization, customization and one-to-one marketing. Social functions can be categorized into social choice and welfare functions.