Local Branch of MRP-EURASIA in Russia

Russia representative office of MRP-EURASIA comprises a team of research specialists (analitics and field staff) providing a full research service to businesses and public sector organisations in the World. For all needs contact Russia_RFQ@mrp-eurasia.com

Market research opportunities in Russia


Contacts:
Granatnyy pereulok, 33, Moscow, Russia
Russia_RFQ@mrp-eurasia.com
columna101
Ms. Angelica Raskova, Country Director
of MRP office in Russia
Angelica_Raskova@mrp-eurasia.com
Ms. Natalia Novikova,
Local Senior Superviser for Market research services in Russia

PRESENTATION of Market research forces in Russia

Being one of the best F2F Consumer Surveys provider in Europe, MRP-EURASIA in Russia - is the local research representative of the whole international market research agency, headquartered in Eastern Europe and having own offices and strong regional field staff in most of the Eurasian countries.

(country in Eastern Europe) Our country-office works as a field affiliates MRP-EURASIA under its trademark in Russia on proprietary standards and technologies, and provides a full range of sociological and market research services.

MRP-EURASIA-Russia – market research territorial unit and provides a full cycle of market research services in this country. Our market research staff here performs all kinds of market research, analysis and market research intelligence on the local market, beginning the development plan of market research to data analysis and presentation of market investigation analysis.

Actively and successfully MRP-professionals work in the sphere of trademark examination, brand and corporate research, advertising research, consumer behavior on Russia market.

MRP-EURASIA corporate identity is a mix of research traditions and new market research technologies, original approaches to problem solving. Complicated questions directed to us from our partners, customers, clients require intensive and creative market research work. Scientific and technological potential, Market research opportunities in Russia gives the keys to understanding which then can be converted to proper action.

Our market research advantages in this country:

Efficiency and exactness of market research services;

The most qualified Market Research professionals in Russia work with unique tasks (attracting necessary specialists from other local offices and head office);

Innovated market research technologies (controlled from the head office MRP-EURASIA);

International corporate network support (32 MRP-EURASIA local regional representations and head office);

State of the experienced and skilled marketing specialist and other market research regional resources in Russia;

Consulting group of industry-focused market research experts with large market research experience in Russia in different business fields;

You can see the overall territorial management of MRP-EURASIA (including the local market research division in Russia) on this page "Our territorial and functional management".

MARKET RESEARCH RESOURCE PLAN in Russia

1. MRP-EURASIA market research professional network in Russia:

Russian country-office (local market research representative of MRP-EURASIA) covers the whole territory of market Russia.

2. The distribution of our market research field staff Russia among most populous Russian cities:

List of 20 cities (distributed across all geographical, administrative and statistical regions of the country), including the capital Moscow (12100000) with the largest populations, according to the 2014 census.

Rank

Cities

Regions

Population

Field interviewers, respectively

1

Moscow

Moscow

12100000

356

2

Saint Petersburg

Saint Petersburg

5190000

234

3

Novosibirsk

Novosibirsk Oblast

1560000

85

4

Yekaterinburg

Sverdlovsk Oblast

1420000

72

5

Nizhny Novgorod

Nizhny Novgorod Oblast

1250000

65

6

Kazan

Tatarstan

1200000

50

7

Chelyabinsk

Chelyabinsk Oblast

1180000

52

8

Samara

Samara Oblast

1170000

51

9

Omsk

Omsk Oblast

1170000

55

10

Rostov-na-Donu

Rostov Oblast

1100000

46

11

Ufa

Bashkortostan

1090000

54

12

Krasnoyarsk

Krasnoyarsk Krai

1050000

42

13

Perm

Perm Krai

1030000

48

14

Voronezh

Voronezh Oblast

1000496

39

15

Volgograd

Volgograd Oblast

1000000

40

16

Saratov

Saratov Oblast

840000

34

17

Krasnodar

Krasnodar Krai

800000

30

18

Tolyatti

Samara Oblast

710000

28

19

Izhevsk

Udmurtia

640000

25

20

Ulyanovsk

Ulyanovsk Oblast

615000

21

TOTAL

 

36115496

1427


In each abovementioned region we have 21-370 our local agents. In Moscow - 356 in Saint Petersburg– 234, in Novosibirsk - 85 field interviewers. Plus, in each region we possess Regional Supervisor (1 supervisor for 9-10 interviewers).

3. The market research interviewer force in Russia:

25% of our interviewers - students of economics from the 3rd year and higher Students and young specialists used by us in standard or simple projects are in the personnel reserve of MRP-EURASIA. 50% of our interviewers - experienced market research professionals in Russia with one or two higher education, and age 30-45 years, with experience of at least 5 of our market research projects during the past 2 years, taking part in polls and other surveys in Russia on a regular basis? As a permanent staff. 60% of our interviewers - women.

All of our interviewers and supervisors regularly undergo training on the basics of communication and briefings on each project. In addition we carry out with them the implementation of distance education and test tasks and checking the level of readiness to current market research projects in country.

The interviewers recruited for a survey are trained in regional market research office in Russia (or by webinars) with the help of the manuals used by Self-Instructional Workbook for Telephone and Personal Interview Training. For each survey a full set of manuals is provided for interviewers and regional supervisors followed by an on-line briefing.

Market research representative Russia has a team of full-time qualitative researchers, moderators and market research analysts in Russia, who work with different targets using a wide range of professional techniques. The projects could be conducted in all regions of market Russia.

Meanwhile, the head office of MRP-EURASIA (and also Regional Director of this sub-region) provides a complete and effective control over the quality of market research projects in Russia and, if necessary, offers managerial and analytical assistance to the local office.

4. Level and professionalism degree of Market research staff country:

- All base - 1427 for Russia market (81% of this quantity is in staff reserve) ;

- Active in Moscow - 283;

- Middle age - 27;

- Quantity of new interviewers on the average in a month - 3-4 per month;

- Quantity of "elite" interviewers (difficult deep and expert interviews) - 166;

- Recruiters - 141 with Operational market research experience in Russia - 5 years;

- Operators on data entry (processing data) - 35;

- Supervisors - 144 (Operational experience - 5 years minimum);

- Controllers - 95 (Operational experience - 6 years).

5. Russia market research experts in areas:

- The senior manager on quantitative researches - 16;

- The senior manager on qualitative researches - 5;

- The senior manager on work on different B2B projects - 6;

- The senior manager on work with operators and interviewers - 1 (+20 regional advisers);

- The adviser-analyst – 3;

6. Facilities and equipment as a important Market research opportunities in Russia:

- Proper space for FGDs (equipped with audio-and video-recording systems);

- Computers for data entry and data processing and for webinars;

- Necessary computer programs for processing data received from field studies;

- Scanning and copying machines for reproduction of materials;

- Voice Recorders for conducting in-depth interviews.

In the team of marketing specialists MRP-EURASIA-Russia and along all local offices MRP-EURASIA operate only economically active people. In our Company, is strictly prohibited forced labor, and there are no restrictions or penalties when changes place of work staff. Our company does not use any racial, national, regional and other non-specialized criteria in the selection of staff that ensures equal access to any specialist to work in the company.

Below you can see the list of countries where we have strong regional representatives for conducting surveys:

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