Research Solutions

During during almost 20 years of activity in the Central Europe, Eastern Europe, Central Asia, former Soviet Union regions., we have conducted hundreds of studies in many sectors of the market, for different purposes and using various tools.

The company has emerged as a leader in providing market research services and is presently supporting several global Customers and international consulting firms to obtain a complete and objective view of the situation and trends of consumer behavior in Eastern Europe and Central Asia.

Below you see the list of countries where we are available for market research:

MRP-EURASIA organize Market Research (or marketing research) in32 countries in the continent Eurasia (Eastern Europe and Central Asia, including sub-regions of CIS and FSU).

So we were able to identify the following types of our research services:

1. Social and Political research (see details on sociological research)

In this area, we offer the following studies:

− Assessment of the socio-political situation and population behavior and attitudes
− Studying of political dominants and actors
− Electoral studies
− Value orientations and life style studies
− Indexes of the law enforcement and democracies
− Indexes of the civil activity, identity and legal literacy
− Indexes of the living standards and economic development of the population
− Indexes of education and health protection of the population
− Indexes of the happiness, security and the mutual confidence level
− I ndexes of the corruption level and quality of governance
− Indexes of moral education, level of cultural development, the cultural and religious fragmentations

2. Studying of consumers and consumer behavior

Our company is pleased to offer:

2.1 Healthcare and Pharmaceutics studies

- Studying of clinical experience of medical experts in the practical application of medical products, equipment and technologies
- Exploring the needs of consumers for medicines, equipment among pharmacists and target populations
- Studying of mass consumer demand for personal hygiene products, nutritional products, baby products (including baby food and diapers)

2.2 FMCG (Fast Moving Consumer Goods) surveys

We specializes in marketing research in the following product groups FMCG:

- Drinks and Foods
- Tobacco and Alcohol
- Cosmetics and Personal Hygiene
- Clothing

In the field of FMCG, we can offer :

- Study of consumer preferences
- Evaluation of the advertising campaigns and concepts
- Segmenting customers and study of the target segments
- Satisfaction studies of consumer goods
- Identification of price preferences
- Brand Loyalty

2.3 Banks and Insurance studies

Our company offers the following studies for the financial sector:

- Study of the existing and potential customers
- Analysis of the attractiveness of the brand, existing products and offers
- Testing advertising campaigns
- Identification and assessment of market niches for new products and services for targeting different audience

2.4 Tourism and traveling studies

In tourism, we offer the following studies:

- Analysis of tourist flows
- Studying of demand for the products and destinations
- Studying the elasticity of demand in relation to the price and product composition
- Research of consumer services
- Assessment of satisfaction with the client services offered by airports and travel agencies

2.5. IT and telecommunications surveys

- Study of the existing and potential customers
- Analysis of the attractiveness of the brand, existing products and offers
- Testing advertising campaigns
- Identification and assessment of market niches for new products and services for targeting different audience