Face-to-Face (or personal interview surveys) provided by MRP-EURASIA local sub-division in Latvia is designed to help researcher become enlightened purchasers of goods and services. Its focus is on the consumer in the marketplace, seeking to satisfy needs and wants.

A personal interview survey, also called as a face-to-face survey (or F2F), is a survey method that is utilized when a specific target population is involved. The purpose of conducting a personal interview survey is to explore the responses of the people to gather more and deeper information.

Below you see the list of countries where we are available to conduct social attitudes surveys:

Personal interview surveys are used to probe the answers of the respondents and at the same time, to observe the behavior of the respondents, either individually or as a group. The personal interview method is preferred by researchers for a couple of advantages.

The most economically acceptable and effective way of personal interviews in Latvia - Pen and Paper Interviewing (PAPI) one of the more traditional interviewing techniques in statistical survey research.

To send us a request for a case Face-to-Face (F2F) study in Latvia, you can:
1. Go to our email Latvia_RFQ@mrp-eurasia.com and send us any of your questions or request for proposal;
2. You also can contact the head office research division for all our regions head-office@mrp-eurasia.com or RFP@mrp-eurasia.com.
3. You should not forget about the main email address of our company info@mrp-eurasia.com(for all questions and suggestions).

If you want to save as much as possible on a budget, you have an opportunity to use our regional regular Omnibuses (syndicated surveys with a fixed sample, deadlines and other parameters). To learn more about our Omnibuses and calculate your budget, you can follow the link "Our Omnibus".

Advantages of MRP-EURASIA Personal Interview Survey in Latvia

1. High Response Rates

One of the main reasons why researchers achieve good response rates through this method is the face-to-face nature of the personal interview survey. Unlike administering questionnaires, people are more likely to readily answer live questions about the subject (for instance, a product) simply because they can actually see, touch, feel or even taste the product.

2. Tolerable Longer Interviews

If you wish to probe the answers of the respondents, you may do so using a personal interview approach. Open-ended questions are more tolerated through interviews due to the fact that the respondents would be more convenient at expressing their long answers orally than in writing.

3. Better Observation of Behavior

Market researchers can benefit from personal interview survey because it presents a greater opportunity to observe the attitude and behavior of the respondents / consumers toward a product.

Types of Personal Interview Survey

Basically, there are two-types of personal interview survey according to how the interviewer approaches the respondents: intercept and door-to-door (in-house) interviews. In an intercept approach, the interviewer usually conducts a short but concise survey by means of getting the sample from public places such as malls, theaters, food courts, or tourist spots. On the other hand, a door-to-door interview survey involves going directly to the house of the respondent and conduct the interview either on-the-spot or at a scheduled date.

Types of Survey Questions

The questions are the primary tools in collecting necessary information from the respondents of a survey. By making the right choices on the type of survey questions, you will be able to extract only data that are related to the purpose or goal of the survey.

Before constructing questions, you must be knowledgeable about each type of question used in survey research. These basically include:

1. Closed-Ended Questions

Closed-ended questions limit the answers of the respondents to response options provided on the questionnaire.

• Advantages: time-efficient; responses are easy to code and interpret; ideal for quantitative type of research
• Disadvantages: respondents are required to choose a response that does not exactly reflect their answer; the researcher cannot further explore the meaning of the responses

Some examples of close ended questions are:

1. Dichotomous or two-point questions (e.g. Yes or No, Unsatisfied or Satisfied);
2. Multiple choice questions (e.g. A, B, C or D);
3. Scaled questions that are making use of rating scales such as the Likert scale (i.e. a type of five-point scale), three-point scales, semantic differential scales, and seven-point scales.

2. Open-Ended Questions

In open-ended questions, there are no predefined options or categories included. The participants should supply their own answers.

• Advantages: participants can respond to the questions exactly as how they would like to answer them; the researcher can investigate the meaning of the responses; ideal for qualitative type of research
• Disadvantages: time-consuming; responses are difficult to code and interpret

Some examples of open-ended questions include:

1. Completely unstructured questions- openly ask the opinion or view of the respondent;
2. Word association questions - the participant states the first word that pops in his mind once a series of words are presented;
3. Thematic Apperception Test – a picture is presented to the respondent which he explains on his own point-of-view;
4. Sentence, story or picture completion – the respondent continues an incomplete sentence or story, or writes on empty conversation balloons in a picture.

3. Matrix Questions

Matrix questions are also closed-ended questions but are arranged one under the other, such that the questions form a matrix or a table with identical response options placed on top. For example:

Please rate the following characteristics of the product based on your satisfaction (use a check mark):

	Strongly Satisfied	Satisfied	Neutral	Unsatisfied	Strongly Unsatisfied
Size
Color
Shape
Overall Appearance

 

4. Contingency Questions

Questions that need to be answered only when the respondent provides a particular response to a question prior to them are called contingency questions. Asking these questions effectively avoids asking questions that are not applicable to them.

For example:

Have you ever smoked a cigarette?

___Yes ___ No

If YES, how many times have you smoked cigarette?

__ Once

__2-5 times

__ 6-10 times

__more than 10 times

The second question above is what we refer to as a contingency question following up a closed-ended question.