Local Branch of MRP-EURASIA in Estonia
Estonia representative office of MRP-EURASIA comprises a team of research specialists (analitics and field staff) providing a full research service to businesses and public sector organisations in the World. For all needs contact Estonia_RFQ@mrp-eurasia.com
Social attitudes in Estonia
|Lahe 35, Tallinn, Estonia|
Face-to-Face (or personal interview surveys) provided by MRP-EURASIA local sub-division in Estonia is designed to help researcher become enlightened purchasers of goods and services. Its focus is on the consumer in the marketplace, seeking to satisfy needs and wants.
A personal interview survey, also called as a face-to-face survey (or F2F), is a survey method that is utilized when a specific target population is involved. The purpose of conducting a personal interview survey is to explore the responses of the people to gather more and deeper information.
Below you see the list of countries where we are available to conduct social attitudes surveys:
Personal interview surveys are used to probe the answers of the respondents and at the same time, to observe the behavior of the respondents, either individually or as a group. The personal interview method is preferred by researchers for a couple of advantages.
The most economically acceptable and effective way of personal interviews in Estonia - Pen and Paper Interviewing (PAPI) one of the more traditional interviewing techniques in statistical survey research.
To send us a request for a case Face-to-Face (F2F) study in Estonia, you can:
1. Go to our email Estonia_RFQ@mrp-eurasia.com and send us any of your questions or request for proposal;
2. You also can contact the head office research division for all our regions firstname.lastname@example.org or RFP@mrp-eurasia.com.
3. You should not forget about the main email address of our company email@example.com(for all questions and suggestions).
If you want to save as much as possible on a budget, you have an opportunity to use our regional regular Omnibuses (syndicated surveys with a fixed sample, deadlines and other parameters). To learn more about our Omnibuses and calculate your budget, you can follow the link "Our Omnibus".
Advantages of MRP-EURASIA Personal Interview Survey in Estonia
1. High Response Rates
One of the main reasons why researchers achieve good response rates through this method is the face-to-face nature of the personal interview survey. Unlike administering questionnaires, people are more likely to readily answer live questions about the subject (for instance, a product) simply because they can actually see, touch, feel or even taste the product.
2. Tolerable Longer Interviews
If you wish to probe the answers of the respondents, you may do so using a personal interview approach. Open-ended questions are more tolerated through interviews due to the fact that the respondents would be more convenient at expressing their long answers orally than in writing.
3. Better Observation of Behavior
Market researchers can benefit from personal interview survey because it presents a greater opportunity to observe the attitude and behavior of the respondents / consumers toward a product.
Types of Personal Interview Survey
Basically, there are two-types of personal interview survey according to how the interviewer approaches the respondents: intercept and door-to-door (in-house) interviews. In an intercept approach, the interviewer usually conducts a short but concise survey by means of getting the sample from public places such as malls, theaters, food courts, or tourist spots. On the other hand, a door-to-door interview survey involves going directly to the house of the respondent and conduct the interview either on-the-spot or at a scheduled date.
Types of Survey Questions
The questions are the primary tools in collecting necessary information from the respondents of a survey. By making the right choices on the type of survey questions, you will be able to extract only data that are related to the purpose or goal of the survey.
Before constructing questions, you must be knowledgeable about each type of question used in survey research. These basically include:
1. Closed-Ended Questions
Closed-ended questions limit the answers of the respondents to response options provided on the questionnaire.
- Advantages: time-efficient; responses are easy to code and interpret; ideal for quantitative type of research
- Disadvantages: respondents are required to choose a response that does not exactly reflect their answer; the researcher cannot further explore the meaning of the responses
Some examples of close ended questions are:
- Dichotomous or two-point questions (e.g. Yes or No, Unsatisfied or Satisfied);
- Multiple choice questions (e.g. A, B, C or D);
- Scaled questions that are making use of rating scales such as the Likert scale (i.e. a type of five-point scale), three-point scales, semantic differential scales, and seven-point scales.
2. Open-Ended Questions
In open-ended questions, there are no predefined options or categories included. The participants should supply their own answers.
- Advantages: participants can respond to the questions exactly as how they would like to answer them; the researcher can investigate the meaning of the responses; ideal for qualitative type of research
- Disadvantages: time-consuming; responses are difficult to code and interpret
Some examples of open-ended questions include:
- Completely unstructured questions- openly ask the opinion or view of the respondent;
- Word association questions - the participant states the first word that pops in his mind once a series of words are presented;
- Thematic Apperception Test – a picture is presented to the respondent which he explains on his own point-of-view;
- Sentence, story or picture completion – the respondent continues an incomplete sentence or story, or writes on empty conversation balloons in a picture.
3. Matrix Questions
Matrix questions are also closed-ended questions but are arranged one under the other, such that the questions form a matrix or a table with identical response options placed on top. For example:
Please rate the following characteristics of the product based on your satisfaction (use a check mark):
|Strongly Satisfied||Satisfied||Neutral||Unsatisfied||Strongly Unsatisfied|
4. Contingency Questions
Questions that need to be answered only when the respondent provides a particular response to a question prior to them are called contingency questions. Asking these questions effectively avoids asking questions that are not applicable to them.
Have you ever smoked a cigarette?
___Yes ___ No
If YES, how many times have you smoked cigarette?
__ 6-10 times
__more than 10 times
The second question above is what we refer to as a contingency question following up a closed-ended question.