PRESENTATION of Market research forces in Serbia

Being one of the best F2F Consumer Surveys provider in Europe, MRP-EURASIA in Serbia - is the local research representative of the whole international market research agency, headquartered in Eastern Europe and having own offices and strong regional field staff in most of the Eurasian countries.

(country in Eastern Europe) Our country-office works as a field affiliates MRP-EURASIA under its trademark in Serbia on proprietary standards and technologies, and provides a full range of sociological and market research services.

MRP-EURASIA-Serbia – market research territorial unit and provides a full cycle of market research services in this country. Our market research staff here performs all kinds of market research, analysis and market research intelligence on the local market, beginning the development plan of market research to data analysis and presentation of market investigation analysis.

Actively and successfully MRP-professionals work in the sphere of trademark examination, brand and corporate research, advertising research, consumer behavior on Serbia market.

MRP-EURASIA corporate identity is a mix of research traditions and new market research technologies, original approaches to problem solving. Complicated questions directed to us from our partners, customers, clients require intensive and creative market research work. Scientific and technological potential, Market research opportunities in Serbia gives the keys to understanding which then can be converted to proper action.

Our market research advantages in this country:

Efficiency and exactness of market research services;

The most qualified Market Research professionals in Serbia work with unique tasks (attracting necessary specialists from other local offices and head office);

Innovated market research technologies (controlled from the head office MRP-EURASIA);

International corporate network support (32 MRP-EURASIA local regional representations and head office);

State of the experienced and skilled marketing specialist and other market research regional resources in Serbia;

Consulting group of industry-focused market research experts with large market research experience in Serbia in different business fields;

You can see the overall territorial management of MRP-EURASIA (including the local market research division in Serbia) on this page "Our territorial and functional management".

MARKET RESEARCH RESOURCE PLAN in Serbia

1. MRP-EURASIA market research professional network in Serbia:

Serbian country-office (local market research representative of MRP-EURASIA) covers the whole territory of market Serbia.

2. The distribution of our market research field staff Serbia among most populous Serbian cities:

List of 7 cities (distributed across all geographical, administrative and statistical regions of the country), including the capital Belgrade (1233796), with the largest populations, according to the 2011 census.

Rank	City Name	Region	Population	Field interviewers, respectively
1	Belgrade	Municipality of Belgrade	1233796	125
2	Novi Sad	South Bačka District	277522	23
3	Niš	Nišava District	187544	14
4	Kragujevac	Šumadija District	150835	10
5	Subotica	North Bačka District	105681	8
6	Zrenjanin	Central Banat District	76511	5
7	Pančevo	South Banat District	76203	4
TOTAL			2108092	189

In each abovementioned region we have 4-130 our local agents. In Belgrade - 125 in Novi Sad– 23, in Niš- 14 field interviewers. Plus, in each region we possess Regional Supervisor (1 supervisor per 7-9 interviewers).

3. The market research interviewer force in Serbia:

25% of our interviewers - students of economics from the 3rd year and higher Students and young specialists used by us in standard or simple projects are in the personnel reserve of MRP-EURASIA. 50% of our interviewers - experienced market research professionals in Serbia with one or two higher education, and age 30-45 years, with experience of at least 5 of our market research projects during the past 2 years, taking part in polls and other surveys in Serbia on a regular basis? As a permanent staff. 60% of our interviewers - women.

All of our interviewers and supervisors regularly undergo training on the basics of communication and briefings on each project. In addition we carry out with them the implementation of distance education and test tasks and checking the level of readiness to current market research projects in country.

The interviewers recruited for a survey are trained in regional market research office in Serbia (or by webinars) with the help of the manuals used by Self-Instructional Workbook for Telephone and Personal Interview Training. For each survey a full set of manuals is provided for interviewers and regional supervisors followed by an on-line briefing.

Market research representative Serbia has a team of full-time qualitative researchers, moderators and market research analysts in Serbia, who work with different targets using a wide range of professional techniques. The projects could be conducted in all regions of market Serbia.

Meanwhile, the head office of MRP-EURASIA (and also Regional Director of this sub-region) provides a complete and effective control over the quality of market research projects in Serbia and, if necessary, offers managerial and analytical assistance to the local office.

4. Level and professionalism degree of Market research staff country:

- All base - 189 for Serbia market (70% of this quantity is in staff reserve) ;

- Active in Belgrade - 125;

- Middle age - 127;

- Quantity of new interviewers on the average in a month - 2-3 per month;

- Quantity of "elite" interviewers (difficult deep and expert interviews) - 21;

- Recruiters - 10 with Operational market research experience in Serbia - 5 years;

- Operators on data entry (processing data) - 10;

- Supervisors - 22 (Operational experience - 5 years minimum);

- Controllers - 10 (Operational experience - 6 years).

5. Serbia market research experts in areas:

- The senior manager on quantitative researches - 1;

- The senior manager on qualitative researches - 1;

- The senior manager on work on different B2B projects - 1;

- The senior manager on work with operators and interviewers - 1;

- The adviser-analyst – 1;

6. Facilities and equipment as a important Market research opportunities in Serbia:

- Proper space for FGDs (equipped with audio-and video-recording systems);

- Computers for data entry and data processing and for webinars;

- Necessary computer programs for processing data received from field studies;

- Scanning and copying machines for reproduction of materials;

- Voice Recorders for conducting in-depth interviews.

In the team of marketing specialists MRP-EURASIA-Serbia and along all local offices MRP-EURASIA operate only economically active people. In our Company, is strictly prohibited forced labor, and there are no restrictions or penalties when changes place of work staff. Our company does not use any racial, national, regional and other non-specialized criteria in the selection of staff that ensures equal access to any specialist to work in the company.

Below you can see the list of countries where we have strong regional representatives for conducting surveys: