PRESENTATION of Market research forces in Russia

Being one of the best F2F Consumer Surveys provider in Europe, MRP-EURASIA in Russia - is the local research representative of the whole international market research agency, headquartered in Eastern Europe and having own offices and strong regional field staff in most of the Eurasian countries.

(country in Eastern Europe) Our country-office works as a field affiliates MRP-EURASIA under its trademark in Russia on proprietary standards and technologies, and provides a full range of sociological and market research services.

MRP-EURASIA-Russia – market research territorial unit and provides a full cycle of market research services in this country. Our market research staff here performs all kinds of market research, analysis and market research intelligence on the local market, beginning the development plan of market research to data analysis and presentation of market investigation analysis.

Actively and successfully MRP-professionals work in the sphere of trademark examination, brand and corporate research, advertising research, consumer behavior on Russia market.

MRP-EURASIA corporate identity is a mix of research traditions and new market research technologies, original approaches to problem solving. Complicated questions directed to us from our partners, customers, clients require intensive and creative market research work. Scientific and technological potential, Market research opportunities in Russia gives the keys to understanding which then can be converted to proper action.

Our market research advantages in this country:

Efficiency and exactness of market research services;

The most qualified Market Research professionals in Russia work with unique tasks (attracting necessary specialists from other local offices and head office);

Innovated market research technologies (controlled from the head office MRP-EURASIA);

International corporate network support (32 MRP-EURASIA local regional representations and head office);

State of the experienced and skilled marketing specialist and other market research regional resources in Russia;

Consulting group of industry-focused market research experts with large market research experience in Russia in different business fields;

You can see the overall territorial management of MRP-EURASIA (including the local market research division in Russia) on this page "Our territorial and functional management".

MARKET RESEARCH RESOURCE PLAN in Russia

1. MRP-EURASIA market research professional network in Russia:

Russian country-office (local market research representative of MRP-EURASIA) covers the whole territory of market Russia.

2. The distribution of our market research field staff Russia among most populous Russian cities:

List of 20 cities (distributed across all geographical, administrative and statistical regions of the country), including the capital Moscow (12100000) with the largest populations, according to the 2014 census.

Rank	Cities	Regions	Population		Field interviewers, respectively
1	Moscow	Moscow	12100000		356
2	Saint Petersburg	Saint Petersburg	5190000		234
3	Novosibirsk	Novosibirsk Oblast	1560000		85
4	Yekaterinburg	Sverdlovsk Oblast	1420000		72
5	Nizhny Novgorod	Nizhny Novgorod Oblast	1250000		65
6	Kazan	Tatarstan	1200000		50
7	Chelyabinsk	Chelyabinsk Oblast	1180000		52
8	Samara	Samara Oblast	1170000		51
9	Omsk	Omsk Oblast	1170000		55
10	Rostov-na-Donu	Rostov Oblast	1100000		46
11	Ufa	Bashkortostan		1090000	54
12	Krasnoyarsk	Krasnoyarsk Krai		1050000	42
13	Perm	Perm Krai		1030000	48
14	Voronezh	Voronezh Oblast		1000496	39
15	Volgograd	Volgograd Oblast		1000000	40
16	Saratov	Saratov Oblast		840000	34
17	Krasnodar	Krasnodar Krai		800000	30
18	Tolyatti	Samara Oblast		710000	28
19	Izhevsk	Udmurtia		640000	25
20	Ulyanovsk	Ulyanovsk Oblast		615000	21
TOTAL				36115496	1427

In each abovementioned region we have 21-370 our local agents. In Moscow - 356 in Saint Petersburg– 234, in Novosibirsk - 85 field interviewers. Plus, in each region we possess Regional Supervisor (1 supervisor for 9-10 interviewers).

3. The market research interviewer force in Russia:

25% of our interviewers - students of economics from the 3rd year and higher Students and young specialists used by us in standard or simple projects are in the personnel reserve of MRP-EURASIA. 50% of our interviewers - experienced market research professionals in Russia with one or two higher education, and age 30-45 years, with experience of at least 5 of our market research projects during the past 2 years, taking part in polls and other surveys in Russia on a regular basis? As a permanent staff. 60% of our interviewers - women.

All of our interviewers and supervisors regularly undergo training on the basics of communication and briefings on each project. In addition we carry out with them the implementation of distance education and test tasks and checking the level of readiness to current market research projects in country.

The interviewers recruited for a survey are trained in regional market research office in Russia (or by webinars) with the help of the manuals used by Self-Instructional Workbook for Telephone and Personal Interview Training. For each survey a full set of manuals is provided for interviewers and regional supervisors followed by an on-line briefing.

Market research representative Russia has a team of full-time qualitative researchers, moderators and market research analysts in Russia, who work with different targets using a wide range of professional techniques. The projects could be conducted in all regions of market Russia.

Meanwhile, the head office of MRP-EURASIA (and also Regional Director of this sub-region) provides a complete and effective control over the quality of market research projects in Russia and, if necessary, offers managerial and analytical assistance to the local office.

4. Level and professionalism degree of Market research staff country:

- All base - 1427 for Russia market (81% of this quantity is in staff reserve) ;

- Active in Moscow - 283;

- Middle age - 27;

- Quantity of new interviewers on the average in a month - 3-4 per month;

- Quantity of "elite" interviewers (difficult deep and expert interviews) - 166;

- Recruiters - 141 with Operational market research experience in Russia - 5 years;

- Operators on data entry (processing data) - 35;

- Supervisors - 144 (Operational experience - 5 years minimum);

- Controllers - 95 (Operational experience - 6 years).

5. Russia market research experts in areas:

- The senior manager on quantitative researches - 16;

- The senior manager on qualitative researches - 5;

- The senior manager on work on different B2B projects - 6;

- The senior manager on work with operators and interviewers - 1 (+20 regional advisers);

- The adviser-analyst – 3;

6. Facilities and equipment as a important Market research opportunities in Russia:

- Proper space for FGDs (equipped with audio-and video-recording systems);

- Computers for data entry and data processing and for webinars;

- Necessary computer programs for processing data received from field studies;

- Scanning and copying machines for reproduction of materials;

- Voice Recorders for conducting in-depth interviews.

In the team of marketing specialists MRP-EURASIA-Russia and along all local offices MRP-EURASIA operate only economically active people. In our Company, is strictly prohibited forced labor, and there are no restrictions or penalties when changes place of work staff. Our company does not use any racial, national, regional and other non-specialized criteria in the selection of staff that ensures equal access to any specialist to work in the company.

Below you can see the list of countries where we have strong regional representatives for conducting surveys: