PRESENTATION of Market research forces in Armenia

Being one of the best F2F Consumer Surveys provider in Europe, MRP-EURASIA in Armenia - is the local research representative of the whole international market research agency, headquartered in Eastern Europe and having own offices and strong regional field staff in most of the Eurasian countries.

(country in Eastern Europe) Our country-office works as a field affiliates MRP-EURASIA under its trademark in Armenia on proprietary standards and technologies, and provides a full range of sociological and market research services.

MRP-EURASIA-Armenia – market research territorial unit and provides a full cycle of market research services in this country. Our market research staff here performs all kinds of market research, analysis and market research intelligence on the local market, beginning the development plan of market research to data analysis and presentation of market investigation analysis.

Actively and successfully MRP-professionals work in the sphere of trademark examination, brand and corporate research, advertising research, consumer behavior on Armenia market.

MRP-EURASIA corporate identity is a mix of research traditions and new market research technologies, original approaches to problem solving. Complicated questions directed to us from our partners, customers, clients require intensive and creative market research work. Scientific and technological potential, Market research opportunities in Armenia gives the keys to understanding which then can be converted to proper action.

Our market research advantages in this country:

Efficiency and exactness of market research services;

The most qualified Market Research professionals in Armenia work with unique tasks (attracting necessary specialists from other local offices and head office);

Innovated market research technologies (controlled from the head office MRP-EURASIA);

International corporate network support (32 MRP-EURASIA local regional representations and head office);

State of the experienced and skilled marketing specialist and other market research regional resources in Armenia;

Consulting group of industry-focused market research experts with large market research experience in Armenia in different business fields;

You can see the overall territorial management of MRP-EURASIA (including the local market research division in Armenia) on this page "Our territorial and functional management".

MARKET RESEARCH RESOURCE PLAN in Armenia

1. MRP-EURASIA market research professional network in Armenia:

Armenian country-office (local market research representative of MRP-EURASIA) covers the whole territory of market Armenia.

2. The distribution of our market research field staff Armenia among most populous Armenian cities:

List of 15 cities (distributed across all geographical, administrative and statistical regions of the country), including the capital Yerevan (1060138), with the largest populations, according to the 2011 census.

Rank	Name of Community	Province (marz)	Population (2011)	Field interviewers, Quantity
1	Charentsavan	Kotayk	20363	2
2	Dilijan	Tavush	17712	2
3	Gavar	Gegharkunik	20765	2
4	Goris	Syunik	20591	2
5	Gyumri	Shirak	121976	11
6	Hrazdan	Kotayk	41875	2
7	Ijevan	Tavush	21081	2
8	Kapan	Syunik	4319	3
9	Masis	Ararat	20215	2
10	Sevan	Gegharkunik	19229	2
11	Sisian	Syunik	14894	2
12	Vagharshapat	Armavir	4654	3
13	Vanadzor	Lori	86199	5
14	Vedi	Ararat	11384	2
15	Yerevan	N/A	1060138	30
	TOTAL		1485395	72

In each abovementioned region we have 2-30 our local agents. In Yerevan - 30, in Gyumri – 11, in Vanadzor - 5 field interviewers. Plus, in each region we possess Regional Supervisor (1 supervisor for 5-8 interviewers).

3. The market research interviewer force in Armenia:

25% of our interviewers - students of economics from the 3rd year and higher Students and young specialists used by us in standard or simple projects are in the personnel reserve of MRP-EURASIA. 50% of our interviewers - experienced market research professionals in Armenia with one or two higher education, and age 30-45 years, with experience of at least 5 of our market research projects during the past 2 years, taking part in polls and other surveys in Armenia on a regular basis? As a permanent staff. 60% of our interviewers - women.

All of our interviewers and supervisors regularly undergo training on the basics of communication and briefings on each project. In addition we carry out with them the implementation of distance education and test tasks and checking the level of readiness to current market research projects in country.

The interviewers recruited for a survey are trained in regional market research office in Armenia (or by webinars) with the help of the manuals used by Self-Instructional Workbook for Telephone and Personal Interview Training. For each survey a full set of manuals is provided for interviewers and regional supervisors followed by an on-line briefing.

Market research representative Armenia has a team of full-time qualitative researchers, moderators and market research analysts in Armenia, who work with different targets using a wide range of professional techniques. The projects could be conducted in all regions of market Armenia.

Meanwhile, the head office of MRP-EURASIA (and also Regional Director of this sub-region) provides a complete and effective control over the quality of market research projects in Armenia and, if necessary, offers managerial and analytical assistance to the local office.

4. Level and professionalism degree of Market research staff country:

- All base - 72 for Armenia market (56% of this quantity is in staff reserve) ;

- Active in Yerevan - 30;

- Middle age - 29;

- Quantity of new interviewers on the average in a month - 3 per month;

- Quantity of "elite" interviewers (difficult deep and expert interviews) - 15;

- Recruiters - 3 with Operational market research experience in Armenia - 5 years;

- Operators on data entry (processing data) - 3;

- Supervisors - 7 (Operational experience - 5 years minimum);

- Controllers - 6 (Operational experience - 6 years).

5. Armenia market research experts in areas:

- The senior manager on quantitative researches - 1;

- The senior manager on qualitative researches - 1;

- The senior manager on work on different B2B projects - 2;

- The senior manager on work with operators and interviewers - 1;

- The adviser-analyst – 1;

6. Facilities and equipment as a important Market research opportunities in Armenia:

- Proper space for FGDs (equipped with audio-and video-recording systems);

- Computers for data entry and data processing and for webinars;

- Necessary computer programs for processing data received from field studies;

- Scanning and copying machines for reproduction of materials;

- Voice Recorders for conducting in-depth interviews.

In the team of marketing specialists MRP-EURASIA-Armenia and along all local offices MRP-EURASIA operate only economically active people. In our Company, is strictly prohibited forced labor, and there are no restrictions or penalties when changes place of work staff. Our company does not use any racial, national, regional and other non-specialized criteria in the selection of staff that ensures equal access to any specialist to work in the company.

Below you can see the list of countries where we have strong regional representatives for conducting surveys: