Local Branch of MRP-EURASIA in Turkey
Turkey representative office of MRP-EURASIA comprises a team of research specialists (analitics and field staff) providing a full research service to businesses and public sector organisations in the World. For all needs contact Turkey_RFQ@mrp-eurasia.com
Focus Groups (FG’s) and In-Depth interviews (IDI’s) in Turkey
Contacts: | ||
Atatürk Blv, Ankara, 06810 | ||
Turkey_RFQ@mrp-eurasia.com | ||
columna101 |
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Focus Groups (FG’s) and In-Depth interviews (IDI’s) provided by MRP-EURASIA local sub-division in Turkey refer to qualitative research and is usually carried out in order to:
- formulate hypotheses or to find new ideas
- test new concept, product, advertising trailer, package etc.
- determine, specify brand image and positioning
- specify tasks for quantitative research, to develop the questionnaire
- specify and explain the results of quantitative research
Below you see the list of countries where we are available to conduct focus groups:
To send us a request for a FG’s or IDI’s Turkey, you can:
1. Go to our email Turkey_RFQ@mrp-eurasia.com
and send us any of your questions or request for proposal;
2. You also can contact the head office research division for all our regions
head-office@mrp-eurasia.com or
RFP@mrp-eurasia.com.
3. You should not forget about the main email address of our company
info@mrp-eurasia.com(for all questions and suggestions).
Qualitative research provided by MRP-EURASIA local sub-division in Belarus
Examples of qualitative research:
- company's/brand's image study
- testing new product's concepts
- study of habits and consumption aims
- evaluation of the key factors influencing purchase decision-making
- evaluation of unconscious motivations in consumer behavior
- study of consumers' colloquial dictionary
- generation of ideas
- testing advertising concepts
- testing ready-made promotional materials
- testing the product (product's characteristics, package, name, price, quality etc.)
The most adequate research method is chosen based on specific goals and conditions of each research.
Group methods:
- standard focus-groups
- mini-groups
- extended groups
- creative groups
- brain storming
- interactive innovation
- recurring groups
- groups with two moderators
Individual methods:
- standard interviews
- mini-interviews
- half-structured interviews
- interviews with two (three) respondents
Projective techniques
Projective techniques allow respondent to express opinion without identifying it with his/her personality by:
- attributing opinions to other people
- giving spontaneous associations
- playing the given role
- using non-verbal means of expressing opinions
Projective techniques are used to ascertain latent or concealed opinions and attitudes:
- difficult topics for conversation (intimate, socially tabooed etc.)
- opinions, which are hard to formulate, express by words
- unconscious displays of emotions
Types of projective techniques:
1. Association technique
- verbal associations
- personification
- associations on visual stimulus etc.
2. Completion technique
- unfinished offers
- uncompleted drawings
- brand mapping etc.
3. Construction techniques
- modified TAT (Thematic Apperception Test)
- bubble drawing
- collage
- projective questions etc.
4. Expressive techniques
- psycho drawings
- role player games
5. Choice-ordering technique
Technical provision for qualitative research:
- premises: one-way mirror (spy-glass)
- video link
- audio and video recording (analog and digital formats)
- simultaneous translation to foreign languages
- opportunity for imposing simultaneous translation on the recording
- opportunity for conducting focus-groups with installation of our equipment in different premises
MRP-EURASIA-Belarus variants of focus groups include:
- Two-way focus group - one focus group watches another focus group and discusses the observed interactions and conclusion
- Dual moderator focus group - one moderator ensures the session progresses smoothly, while another ensures that all the topics are covered
- Dueling moderator focus group - two moderators deliberately take opposite sides on the issue under discussion
- Respondent moderator focus group - one and only one of the respondents are asked to act as the moderator temporarily
- Client participant focus groups - one or more client representatives participate in the discussion, either covertly or overtly
- Standard focus groups - groups are composed of 6 – 12 members
- Triads focus groups - groups are composed of three members.