Local Branch of MRP-EURASIA in Kyrgyzstan

Kyrgyzstan representative office of MRP-EURASIA comprises a team of research specialists (analitics and field staff) providing a full research service to businesses and public sector organisations in the World. For all needs contact Kyrgyzstan_RFQ@mrp-eurasia.com

Focus Groups (FG’s) and In-Depth interviews (IDI’s) in Kyrgyzstan

171 Prospect Mira, Bishkek, Kyrgyzstan
Mr. Almaz Toktorbaev, Country Director
of MRP office in Kyrgyzstan
Mr. Ulan Ashimov,
Local Senior Superviser for Market research services in Kyrgyzstan

Focus Groups (FG’s) and In-Depth interviews (IDI’s) provided by MRP-EURASIA local sub-division in Kyrgyzstan refer to qualitative research and is usually carried out in order to:

  • formulate hypotheses or to find new ideas
  • test new concept, product, advertising trailer, package etc.
  • determine, specify brand image and positioning
  • specify tasks for quantitative research, to develop the questionnaire
  • specify and explain the results of quantitative research

Below you see the list of countries where we are available to conduct focus groups:

To send us a request for a FG’s or IDI’s Kyrgyzstan, you can:
1. Go to our email Kyrgyzstan_RFQ@mrp-eurasia.com and send us any of your questions or request for proposal;
2. You also can contact the head office research division for all our regions head-office@mrp-eurasia.com or RFP@mrp-eurasia.com.
3. You should not forget about the main email address of our company info@mrp-eurasia.com(for all questions and suggestions).

Qualitative research provided by MRP-EURASIA local sub-division in Belarus

Examples of qualitative research:

  • company's/brand's image study
  • testing new product's concepts
  • study of habits and consumption aims
  • evaluation of the key factors influencing purchase decision-making
  • evaluation of unconscious motivations in consumer behavior
  • study of consumers' colloquial dictionary
  • generation of ideas
  • testing advertising concepts
  • testing ready-made promotional materials
  • testing the product (product's characteristics, package, name, price, quality etc.)

The most adequate research method is chosen based on specific goals and conditions of each research.

Group methods:

  • standard focus-groups
  • mini-groups
  • extended groups
  • creative groups
  • brain storming
  • interactive innovation
  • recurring groups
  • groups with two moderators

Individual methods:

  • standard interviews
  • mini-interviews
  • half-structured interviews
  • interviews with two (three) respondents

Projective techniques

Projective techniques allow respondent to express opinion without identifying it with his/her personality by:

  • attributing opinions to other people
  • giving spontaneous associations
  • playing the given role
  • using non-verbal means of expressing opinions

Projective techniques are used to ascertain latent or concealed opinions and attitudes:

  • difficult topics for conversation (intimate, socially tabooed etc.)
  • opinions, which are hard to formulate, express by words
  • unconscious displays of emotions

Types of projective techniques:

1. Association technique

  • verbal associations
  • personification
  • associations on visual stimulus etc.

2. Completion technique

  • unfinished offers
  • uncompleted drawings
  • brand mapping etc.

3. Construction techniques

  • modified TAT (Thematic Apperception Test)
  • bubble drawing
  • collage
  • projective questions etc.

4. Expressive techniques

  • psycho drawings
  • role player games

5. Choice-ordering technique

Technical provision for qualitative research:

  • premises: one-way mirror (spy-glass)
  • video link
  • audio and video recording (analog and digital formats)
  • simultaneous translation to foreign languages
  • opportunity for imposing simultaneous translation on the recording
  • opportunity for conducting focus-groups with installation of our equipment in different premises

MRP-EURASIA-Belarus variants of focus groups include:

  • Two-way focus group - one focus group watches another focus group and discusses the observed interactions and conclusion
  • Dual moderator focus group - one moderator ensures the session progresses smoothly, while another ensures that all the topics are covered
  • Dueling moderator focus group - two moderators deliberately take opposite sides on the issue under discussion
  • Respondent moderator focus group - one and only one of the respondents are asked to act as the moderator temporarily
  • Client participant focus groups - one or more client representatives participate in the discussion, either covertly or overtly
  • Standard focus groups - groups are composed of 6 – 12 members
  • Triads focus groups - groups are composed of three members.