Local Branch of MRP-EURASIA in Israel

Israel representative office of MRP-EURASIA comprises a team of research specialists (analitics and field staff) providing a full research service to businesses and public sector organisations in the World. For all needs contact Israel_RFQ@mrp-eurasia.com

Focus Groups (FG’s) and In-Depth interviews (IDI’s) in Israel

Abba Hillel Street, Tel Aviv, 5250606

Focus Groups (FG’s) and In-Depth interviews (IDI’s) provided by MRP-EURASIA local sub-division in Israel refer to qualitative research and is usually carried out in order to:

  • formulate hypotheses or to find new ideas
  • test new concept, product, advertising trailer, package etc.
  • determine, specify brand image and positioning
  • specify tasks for quantitative research, to develop the questionnaire
  • specify and explain the results of quantitative research

Below you see the list of countries where we are available to conduct focus groups:

To send us a request for a FG’s or IDI’s Israel, you can:
1. Go to our email Israel_RFQ@mrp-eurasia.com and send us any of your questions or request for proposal;
2. You also can contact the head office research division for all our regions head-office@mrp-eurasia.com or RFP@mrp-eurasia.com.
3. You should not forget about the main email address of our company info@mrp-eurasia.com(for all questions and suggestions).

Qualitative research provided by MRP-EURASIA local sub-division in Belarus

Examples of qualitative research:

  • company's/brand's image study
  • testing new product's concepts
  • study of habits and consumption aims
  • evaluation of the key factors influencing purchase decision-making
  • evaluation of unconscious motivations in consumer behavior
  • study of consumers' colloquial dictionary
  • generation of ideas
  • testing advertising concepts
  • testing ready-made promotional materials
  • testing the product (product's characteristics, package, name, price, quality etc.)

The most adequate research method is chosen based on specific goals and conditions of each research.

Group methods:

  • standard focus-groups
  • mini-groups
  • extended groups
  • creative groups
  • brain storming
  • interactive innovation
  • recurring groups
  • groups with two moderators

Individual methods:

  • standard interviews
  • mini-interviews
  • half-structured interviews
  • interviews with two (three) respondents

Projective techniques

Projective techniques allow respondent to express opinion without identifying it with his/her personality by:

  • attributing opinions to other people
  • giving spontaneous associations
  • playing the given role
  • using non-verbal means of expressing opinions

Projective techniques are used to ascertain latent or concealed opinions and attitudes:

  • difficult topics for conversation (intimate, socially tabooed etc.)
  • opinions, which are hard to formulate, express by words
  • unconscious displays of emotions

Types of projective techniques:

1. Association technique

  • verbal associations
  • personification
  • associations on visual stimulus etc.

2. Completion technique

  • unfinished offers
  • uncompleted drawings
  • brand mapping etc.

3. Construction techniques

  • modified TAT (Thematic Apperception Test)
  • bubble drawing
  • collage
  • projective questions etc.

4. Expressive techniques

  • psycho drawings
  • role player games

5. Choice-ordering technique

Technical provision for qualitative research:

  • premises: one-way mirror (spy-glass)
  • video link
  • audio and video recording (analog and digital formats)
  • simultaneous translation to foreign languages
  • opportunity for imposing simultaneous translation on the recording
  • opportunity for conducting focus-groups with installation of our equipment in different premises

MRP-EURASIA-Belarus variants of focus groups include:

  • Two-way focus group - one focus group watches another focus group and discusses the observed interactions and conclusion
  • Dual moderator focus group - one moderator ensures the session progresses smoothly, while another ensures that all the topics are covered
  • Dueling moderator focus group - two moderators deliberately take opposite sides on the issue under discussion
  • Respondent moderator focus group - one and only one of the respondents are asked to act as the moderator temporarily
  • Client participant focus groups - one or more client representatives participate in the discussion, either covertly or overtly
  • Standard focus groups - groups are composed of 6 – 12 members
  • Triads focus groups - groups are composed of three members.