Focus Groups (FG’s) and In-Depth interviews (IDI’s) provided by MRP-EURASIA local sub-division in Czech refer to qualitative research and is usually carried out in order to:

• formulate hypotheses or to find new ideas
• test new concept, product, advertising trailer, package etc.
• determine, specify brand image and positioning
• specify tasks for quantitative research, to develop the questionnaire
• specify and explain the results of quantitative research

Below you see the list of countries where we are available to conduct focus groups:

To send us a request for a FG’s or IDI’s Czech, you can:
1. Go to our email Czech_RFQ@mrp-eurasia.com and send us any of your questions or request for proposal;
2. You also can contact the head office research division for all our regions head-office@mrp-eurasia.com or RFP@mrp-eurasia.com.
3. You should not forget about the main email address of our company info@mrp-eurasia.com(for all questions and suggestions).

Qualitative research provided by MRP-EURASIA local sub-division in Belarus

Examples of qualitative research:

• company's/brand's image study
• testing new product's concepts
• study of habits and consumption aims
• evaluation of the key factors influencing purchase decision-making
• evaluation of unconscious motivations in consumer behavior
• study of consumers' colloquial dictionary
• generation of ideas
• testing advertising concepts
• testing ready-made promotional materials
• testing the product (product's characteristics, package, name, price, quality etc.)

The most adequate research method is chosen based on specific goals and conditions of each research.

Group methods:

• standard focus-groups
• mini-groups
• extended groups
• creative groups
• brain storming
• interactive innovation
• recurring groups
• groups with two moderators

Individual methods:

• standard interviews
• mini-interviews
• half-structured interviews
• interviews with two (three) respondents

Projective techniques

Projective techniques allow respondent to express opinion without identifying it with his/her personality by:

• attributing opinions to other people
• giving spontaneous associations
• playing the given role
• using non-verbal means of expressing opinions

Projective techniques are used to ascertain latent or concealed opinions and attitudes:

• difficult topics for conversation (intimate, socially tabooed etc.)
• opinions, which are hard to formulate, express by words
• unconscious displays of emotions

Types of projective techniques:

1. Association technique

• verbal associations
• personification
• associations on visual stimulus etc.

2. Completion technique

• unfinished offers
• uncompleted drawings
• brand mapping etc.

3. Construction techniques

• modified TAT (Thematic Apperception Test)
• bubble drawing
• collage
• projective questions etc.

4. Expressive techniques

• psycho drawings
• role player games

5. Choice-ordering technique

Technical provision for qualitative research:

• premises: one-way mirror (spy-glass)
• video link
• audio and video recording (analog and digital formats)
• simultaneous translation to foreign languages
• opportunity for imposing simultaneous translation on the recording
• opportunity for conducting focus-groups with installation of our equipment in different premises

MRP-EURASIA-Belarus variants of focus groups include:

• Two-way focus group - one focus group watches another focus group and discusses the observed interactions and conclusion
• Dual moderator focus group - one moderator ensures the session progresses smoothly, while another ensures that all the topics are covered
• Dueling moderator focus group - two moderators deliberately take opposite sides on the issue under discussion
• Respondent moderator focus group - one and only one of the respondents are asked to act as the moderator temporarily
• Client participant focus groups - one or more client representatives participate in the discussion, either covertly or overtly
• Standard focus groups - groups are composed of 6 – 12 members
• Triads focus groups - groups are composed of three members.