Mr. Yury Lednevets is Regional Director for Russia, Ukraine, Belarus in MRP-EURASIA.

Yury Lednevets is responsible for MRP's businesses in Russia, Ukraine, Belarus sub-region.

He works on constructing and managing ethnographic research; focus group moderations; reporting and advanced data analysis; and market research based consultancy on business planning and communication plans. Previously he was with TNS (Ukraine) and Euromonitor (Russia) as a Project Manager and Senior Research Executive, respectively, where he was responsible for international research projects; research management; reporting and advanced analysis for key accounts including Mobil, Saatci & Saatchi , Nestle, BP and P&G.

He has worked for the Russian Ministry of Education where he had responsibility for forecasting the enrolment at public schools to support the expansion of the Russian education system. Other experience gained from holding major government positions includes the time he spent as head of the survey sampling department at the Chamber of Commercein Ukraine.

On the commercial side, Yury's experience includes 5 years at ACNielsen in Ukraine where he was director of custom research. He has worked with many leading global and local clients including Foxtrot, Nestle, Gillette, Danon, Philip Morris, Kraft Foods, Ashan, KIA, and P&G.

Mr. Lednevets holds a B.Sc. in Sociology from Leningrad State University (LGU) and a M.A. in Political Science and Public Administration from Kyiv University (Ukraine).

 

Operational responsibilities in the projects:

• Managing data collection and data entry in subordinated sub-region
• Splits the subordinated sub-region field tas kbetween representative offices MRP in multi-country projects, update and chase delegated tasks to ensure progress to deadlines on sub-regional level
• Coordinate work flow on subordinated sub-regionlevel
• Contributes to managing ofrecruitment and training of local field staff
• Contribute to questionnaire and IDI/FGD guides development, translation and pilot testing in subordinated sub-region
• Contributes to the data coding and cleaning in subordinated sub-region
• Contributes to the databases preparing in subordinated sub-region
• Contribute to final reports
• Monitors together with General director assistant meet the approved technologies, and quality assurance in subordinated sub-region.