Face-to-Face public surveys

Face-to-Face public surveys (or personal interviews) provided by MRP-EURASIA in covered regions are designed to help researcher become enlightened purchasers of goods and services. Its focus is on the consumer in the marketplace, seeking to satisfy needs and wants.

Our F2F research network is spread out in 32 countries of Eurasian continent.
Our authorized representative offices are located in all-Eastern, Central, Southern Europe, all-Central Asia, all-Former Soviet Union, including all-NIS countries.

Below you see the list of countries where we are available to conduct face-to-face surveys:

A personal interview survey, also called as a face-to-face survey (or F2F), is a survey method that is utilized when a specific target population is involved. The purpose of conducting a personal interview survey is to explore the responses of the people to gather more and deeper information.

Personal interview surveys are used to get the answers of the respondents and at the same time, to observe the behavior of the respondents, either individually or as a group. The personal interview method is preferred by researchers for a couple of advantages.

To send us a request for a case Face-to-Face study in any country of our region, you can:

To send us a request for a case study of consumers in a particular country or region, you can:
1. Go to link "Contact Us" and select the desired country with contacts for your request;
2. Go to link "Our geography". There, in the list of countries (also in a contour map) you can click on selected country, then country page will open with email contacts for your request;
3. See to our FREE-SAMPLED EURASIA Omnibus Survey
4. See to our Ad-hoc Surveys preliminary prices
5. Contact our team to help@mrp-eurasia.com  for all questions and suggestions.

If you want to save as much as possible on a budget, you have an opportunity to use our regional Omnibuses (syndicated studies with a fixed sample, deadlines and other stable parameters). To learn more about our Omnibuses and calculate your budget, you can follow the link "Our Omnibus".

Advantages of MRP-EURASIA Personal Interview Survey

1. High Response Rates

One of the main reasons why researchers achieve good response rates through this method is the face-to-face nature of the personal interview survey. Unlike administering questionnaires, people are more likely to readily answer live questions about the subject (for instance, a product) simply because they can actually see, touch, feel or even taste the product.

2. Tolerable Longer Interviews

If you wish to probe the answers of the respondents, you may do so using a personal interview approach. Open-ended questions are more tolerated through interviews due to the fact that the respondents would be more convenient at expressing their long answers orally than in writing.

3. Better Observation of Behavior

Market researchers can benefit from personal interview survey because it presents a greater opportunity to observe the attitude and behavior of the respondents / consumers toward a product.

Types of Personal Interview Survey

Basically, there are two-types of personal interview survey according to how the interviewer approaches the respondents: intercept and door-to-door (in-house) interviews. In an intercept approach, the interviewer usually conducts a short but concise survey by means of getting the sample from public places such as malls, theaters, food courts, or tourist spots. On the other hand, a door-to-door interview survey involves going directly to the house of the respondent and conduct the interview either on-the-spot or at a scheduled date.

Types of Survey Questions

The questions are the primary tools in collecting necessary information from the respondents of a survey. By making the right choices on the type of survey questions, you will be able to extract only data that are related to the purpose or goal of the survey.

Before constructing questions, you must be knowledgeable about each type of question used in survey research. These basically include:

1. Close-Ended (or NO-OPEN-ENDED) Questions

Closed-ended questions limit the answers of the respondents to response options provided on the questionnaire.

  • Advantages: time-efficient; responses are easy to code and interpret; ideal for quantitative type of research
  • Disadvantages: respondents are required to choose a response that does not exactly reflect their answer; the researcher cannot further explore the meaning of the responses

Some examples of close ended questions are:

  1. Dichotomous or two-point questions (e.g. Yes or No, Unsatisfied or Satisfied);
  2. Multiple choice questions (e.g. A, B, C or D);
  3. Scaled questions that are making use of rating scales such as the Likert scale (i.e. a type of five-point scale), three-point scales, semantic differential scales, and seven-point scales.
2. Open-Ended Questions

In open-ended questions, there are no predefined options or categories included. The participants should supply their own answers.

  • Advantages: participants can respond to the questions exactly as how they would like to answer them; the researcher can investigate the meaning of the responses; ideal for qualitative type of research
  • Disadvantages: time-consuming; responses are difficult to code and interpret

Some examples of open-ended questions include:

  1. Completely unstructured questions- openly ask the opinion or view of the respondent;
  2. Word association questions - the participant states the first word that pops in his mind once a series of words are presented;
  3. Thematic Apperception Test – a picture is presented to the respondent which he explains on his own point-of-view;
  4. Sentence, story or picture completion – the respondent continues an incomplete sentence or story, or writes on empty conversation balloons in a picture.
3. Matrix Questions

Matrix questions are also closed-ended questions but are arranged one under the other, such that the questions form a matrix or a table with identical response options placed on top. For example:

Please rate the following characteristics of the product based on your satisfaction ( use a check mark):

  Strongly Satisfied Satisfied Neutral Unsatisfied Strongly Unsatisfied
Overall Appearance          

4. Contingency Questions

Questions that need to be answered only when the respondent provides a particular response to a question prior to them are called contingency questions. Asking these questions effectively avoids asking people questions that are not applicable to them.

For example:

Have you ever smoked a cigarette?

___Yes ___ No

If YES, how many times have you smoked cigarette?

__ Once

__2-5 times

__ 6-10 times

__more than 10 times

The second question above is what we refer to as a contingency question following up a closed-ended question.


MRP-EURASIA using ONLY Quantitative F2F interviews in-home door-to-door (PAPI mixed with intern offline CAPI (Computer based on offline recruitment)) for a free situational choice of the Provider) on base of structured questionnaire.

For simplification of the paper forms using, the "Shortened" Coding "paper" (or electronical) forms intern-CAPI will be developed for the answers registration. Coding forms will not contain the text of questions but only filling fields of the appropriate response codes.

One field of Coding form will correspond to one question from the questionnaire. The interviewer will read the questions to the respondent from the questionnaire by filling in answers to Coding form.

This PAPI organization (or so-named intern-CAPI on the Provider’s free choice) form will accelerate the implementation of poll in 2-2,5 times and, consequently, of 2-3 times to speed up the transfer of answers from the paper to the electronical spreadsheet. This approach will allow significantly (about 10 times) reducing costs of the questionnaire replication and will cut (12-15 times) the “weight” of all filled questionnaires, which considerably reduce transportation costs and post deliveries.

Before the poll starts, Coding forms (if PAPI) will be replicated in printing house and distributed among regional supervisors in the proportions required (with a stock + 10%) according to the plan of selection for regions, settlements and striations.

When field-staff choicing intern-CAPI MRPCentral Station collects all fragments filled from internal field staff (by e-mails), checks, corrects, "glues together" into a single database, depersonalizes and prepares for the client.

MRPsendingto the client a completed database (the SPSS file) during the questioning of the poll, updated database fragments (for example, end-of-every-3-4 w/days) orwhen the final results (deliveries) are presented at the end of the survey (according to the free choice of the customer).

Quantitative survey procedures

The project requires MRP-EURASIA to conduct a stratified study(mass poll) using face-to-face mixed PAPI/intern CAPI methodology. The study’s aim is to obtain the most accurate information possible about key issues relating to the security of individuals regarding their home and land in dedicated countries.

Organization of the polling

Each interviewer will conduct survey in 8 households dailyin each primary survey unit(PSU). Poll (Survey) unit – 1 household. One interviewer cannot conduct interviews more than 8 households per day (1 PSU). One interviewer cannot conduct more than 30 interviews for all poll. Each household will be interrogated only once (!)

Sampling plan (summary)

In our project we will use a Multi-stage Random Sampling with stratification of the first stage and clustering on the second and third stages.

According to the theory Kokren U, stratification - the division of units included in the general population, into homogeneous groups - strata. The main objective of stratification - to ensure that the units in each stratum were similar to each other by the investigated characteristics, in our project, in value orientations and preferences. Find out how homogeneous strata were investigated according to the grounds, it is possible only after survey.
Therefore, in our project, stratification as a stage, will be available according to the state statistic data (the latest national census in selected countries), featured influencing the studied variables.

The sample coverage considers all economical regions which represent of 100% of the total population of each listed country.

Therefore in our survey, we decided to apply the Sample type - four-stage stratified sampling, comprising the following successive 4 stages:

1.    Stratification.

Preliminary stratification of units in the first stage of selection.
At first all of the primary sampling units are divided into N groups according to their belonging to the selected administrative-territorial zones of each country. For this purpose, for a start, will be allocated all the units that apply to all five types of settlements (the principle of division of settlements, according to the national legislation of the territorial-administrative division of the country) and within the limits in territory of all economic and geographic areas of each country.  In each selected zone independently of each other, all primary sampling units will be divided into strata’s according to the number of population living in them.

At this stage the entire country territory (all survey units) will be divided into N different strata's in the limits of economical and territorial-administrativ zones in each dedicated country(in our case, based on the following settlement types, (1st level: Municipality centers, 2nd level. Big cities; 3rd level: small Cities (and Urban Settlements), 4thlevel. Villages-residence, 5thlevel. Localities in the frame of commune). Thus, we have obtained 5 strata's in each selected country zone. Total (Strata’s N), the entire sample contains 5 strata’s (layers) multiplied by the numberof territorial-administrativ or(and) economical zone in each country.

2.    The selection of the survey points (Clustering).

Clustering (level 1).
Using the principle of clustering, we are guided by the following principles and according to the Kokren U. MR-theory:       a) all units of the sample (Nx of households per country – TBD by Customer additionaly) should be distributed between clusters in the natural proportions; b) each cell must belong to the general population only to any one particular cluster; c) clusters as far as possible should be homogenous in a number of indicators, i.e. similar to each other (at least by the principle of administrative-territorial division and distribution of the gamma demographic and other economic and socio-cultural features of the population; d) clusters [similar to the general population] should have a heterogeneous structure for the same parameters (features).
Selecting of PSU’s, SSU’s.. See below Steps 1-3 in the “Sampling  plan (summary)”.

3.    Household selection

Clustering (Level 2).
See below routing methodin the «Randomized Selection of Households»

In the selection of households random route method will be used.

4.    The respondent selection in the household.
Respondents in the household will be selected based on a "The Kish Selection Procedure" with the control of ethnic, gender and age (TBD y.o.) quotas in accordance with TOR. Thismethod performs the function of elimination of influence of subjectivity in the selection of interviewers observation units. Besides necessary to consider that in this case the last stage applies a quotation with pre-randomization.
This method will applied as the best at the moment, but requires of special attention and special training of interviewers for the following reasons:

Due to the fact that the surveys will be held in complicated conditions (especially of the authoritarian system in the selected countries, inaccessibility of many geographic areas and settlements, the traditional "closed" of the local population in conversation with the stranger, fears that Law enforcement agencies are trying to provoke the respondent to "betraying his country "," under the cover of "the legend of an independent poll" (with a special suspicion is called "by inexplicable" return visits or calls).According to the above-mentioned reasons, it is impossible to organize a full-fledged repeated visit to those respondents who were unreachable on the first visit. In these circumstances the inaccessibility reaches an average of 50%, and there are undesirable and uncontrolled sampling displacements towards increasing the proportion of people of retirement age, as well as be increased the proportion of women becoming systematic.
However, in practice, the chosen method leads to a quite acceptable results, and fully supports the principle of the classical random selection of respondents.


The successive steps of building a multi-stage sample.

Step 1.According to the population leaving in each area we established the percentage of population leaving in each dedicated country zones.

Step 2.Considering the percentage of population (aged TBD y.o. at the 1-st January 2016, 2017), leaving permanently in each dedicated country zone,the total project sample size (TBD by the Customer additionaly), and limit of 5 reached household per each one PSU (Primary Sampling Units):

a). The selection of 1-SSU’s (the starting survey units) on the Strata’s of the 1-st level in dedicated zones will mean the selection of all “N1” (in 1st level: Municipality centers)with equal probability of accidental falling into the sample. As a result, any suitable settlement in each cluster has 100% probability of getting caught in our sample.

b). The selection of 2-SSU’s (the starting survey units) on the Strata’s of the 2-nd level will mean the randomized selection According to the computer algorithm "random numbers search" of “N2” (2nd level: (1st level: Big cities). As a result, any suitable settlement in each cluster has an equal 100% probability of getting caught in our sample.

c) The selection of 3-SSU’s (the starting survey units) on the Strata’s of the 3rdlevel will mean that any suitable settlement in each cluster of 3rd strata level (3 level: small Cities (and Urban Settlements)has equaly probability of getting caught in our sample.

d) The selection of 4-SSU’s (the starting survey units) on the Strata’s of the 4thlevel will mean that any suitable settlement in each cluster of 4thstrata level (4thlevel. Villages-residence)has equaly probability of getting caught in our sample.

e) The selection of 5-SSU’s (the starting survey units) on the Strata’s of the 5thlevel will mean that any suitable settlement in each cluster of 5thstrata level (5thlevel. Localities in the frame of commune)has equaly probability of getting caught in our sample.

Step 3.The selection of PSU’s. Considering the rule, that the number of interviews in each locality will be determined by the population size (Its "weight" among other selected settlements in the dedicated strata’s). The only restriction is that no more than 5 interviews will be conducted in each cell (one primary sampling unit -PSU). The sample will be built using the selection with the probability proportionate to population size.

A).The randomized distribution of the 1-st PSU’s in each selected settlement (SSU). Each SSU's supervisor notes on the map the selected settlement a conditional "administrative center", fixing its GPS-coordinates. Further, the supervisor gets on the map a circle of 50 m radius and the center of the circle in the "administrative center" (with an accuracy of + - 5 m). Further, the supervisor finds the point of intersection of this circle with the ray stretched from the circle center to the north. This point of intersection will be in the first starting PSU1. Within a radius of 20 meters from this point the supervisor finds the nearest intersection (if there is no intersections, then the next house). This house will be the first starting point for the route selection of households. In all settlements, Starting Sampling Units (PSUs) will be selected as the starting points of a random route selection of households.
Further, each PSU's supervisor and interviewers will strictly adhere to the household sampling instructions described in  «Randomized Selection of Households». After reaching an appropriate household, interviewers will adhere strictly to the instructions of selection of suitable respondents (see. below «Method of respondent selection»). As a result, any geographical point (as any SSU) in this settlement has an equal probability of getting caught in our sample.

B).The randomized distribution of the every next PSU’s in each selected SSU.

At the moment when, according to the instructions in «Randomized Selection of Households» (see below), in the first PSU1 will be interviewed all applicable Households (no more than 8), the supervisor again is mapping a circle with a 300 m radius and the center of the circle in the last surveyed house ( fixing its GPS-coordinates with an accuracy + - 5 m). Further, the SSU supervisor finds the intersection point of this circle with the ray stretched from the circle center to the selected any part of the world among the "North", "South", "West" and "East" (these directions have assigned numbers as "1", "2", "3", "4", that will be "mixed" in the computer random numbers table). Supervisor moves this ray in a clockwise direction starting from the aforementioned intersection. The first street intersection (when no intersections, then house), met on this way, will be the second (or next «N») starting point for the route selection of households in this PSU "N". Further instructions are repeated againas is noted in «Randomized Selection of Households».

The entire process of the new PSU's "N" selection in this settlement would be limited by the scheduled amount of PSU’s "N" for this locality (in the process of the toolkit preparing apon the selection of all SSU’s), calculated according to the percentage of population (aged 18+ at the 1-st January 2016) leaving permanently in each selected SSU in relation to other selected (settlements) SSU's population sizes in this strata, taking into account the total project sample sizes of households, and limit of 5 interviews per each PSU.

Required number of PSUs = total number of interviews/number of interviews per sampling point.

As a result, any geographical point (as any PSU) in this settlement has an equal probability of getting caught in our sample.


The interviewers and supervisors objectives in survey.

Every 8 households will be attached to one SSU-supervisor who will be supplied with the plan of selection for he’s SSU’s. Four interviewers + 1 supervisor (which at the same time carryout functions of the driver on the 5-seater car) – are the local mobile team (primary territorial unit-team). Primary Territorial Units are intended for work with 100-120 households.

Thus, 1 supervisor also bears responsibility for 4 interviewers. In order that theinterviewer well performed the work, adequate control. The supervisor is responsible for quality control of his interviewer work, for serviceability of the auto-car (for moving from one SSU to other SSU step-by-step) and also for a sufficient number of papers (copies of questionnaires), for the correct performing of random route procedure at PSU’s. 40 interviewers and 5 supervisors willbe countrywide involved.

The supervisor, also, bears responsibility for visual checking of all filled questionnaires to be convinced that, they do not contain errors.
The supervisor will be present during polls at the households where he estimates work of his subordinated interviewers. After the completed transferred to the supervisor, he will have to return to interviewers those questionnaires that filled not up to the end or contain any errors. In most cases, interviewers will have to return to the just surveyed households to make amendments.

After the questionnaire is filled, the interviewer has to check the filled questionnaire independently before transferring it to his supervisor. When this interviewer notices that any information is absent, does not meet or raises doubts, he should ask anew questions to the respondent to make necessary amendments.


Relations with the central management

The chief coordinator (country director) of field works at local office (country office) will bear responsibility for quality of work and increase of professional skills both supervisors, and interviewers by means of regular contacts with field work coordinator and supervisors. Country director will carry out inspection and monitoring under the survey progress and to solve problems and questions that may arise during the poll. Therefore the Supervisor will regularly report to the field work coordinator about all arising problems and acute questions.

Every week, the field work coordinator will carry out randominspections at randomly selected SSU’s (not less than 10% of total). Generally checks will be focused on the following aspects:

1) Activity of interviewers.
2) Visit of some interrogated householdsto ask several incidentally chosen questions from the questionnaire. It becomes to estimate quality of the data collected by interviewers.
3) To resolve issues of technical and professional character which arise during the fieldwork.
4) In case of need, the field work coordinator will meet all supervisors. Dates and time of holding these meetings will be defined, as required, but at least once per a week. During these meetings team of supervisor (will be able to discuss the progress made during the poll, to provide any comments, and also to report about any remarks and explanations received from personnel).


Standard procedures of the most often arising technical difficulties and questions on places

During field works there can be several usual problems:

1) The necessary respondent is absent during poll.

2) Members of a household refuse to answer or give only simple, superficial and negligent answers to questions.

1. Respondents are absent

If during poll, the necessary respondent is absent, the interviewer has to try to agree about time that he / she could return to a household when the necessary respondent is at home. The interviewer should not collect information at other member of a household or at neighbors for this absent respondent. It is obviously important that the chosen member of a household was responsible directly for him to obtain the most exact information.

2. Refusal from the respondent

Interviewers can face some cases of full refusal in participation:

1) The respondent refuses to answer a certain part of the questionnaire.

2) The respondent in general refuses to answer questions.

To avoid refusal the interviewer has to be able to tell as appropriate about inspection, to accurately state the purposes and problems of this inspection before beginning to ask certain questions to this household.

The main probable causes of refusal aregiven below:

1) The respondent considers that information on the incomeand on sources the income his / her households will be used as a basis for taxation or regulation of the income.To avoid this problem, during poll the interviewer will tactfully pay attention of the respondent (and members of his family) to the next moments:

a) To explain that statistical information and data obtained by means of poll are not disclosed and information of the respondent are not transferred to the third parties with a binding to personal. The data obtained in households first of all will be depersonalized and anonymized. The separate data obtained from each household will not be used separately, and also will not be transferred to other departments or other organizations.

b) These data will be used for an assessment of the existing condition of state system in country. Analyses of these data will allow Customer to have the accurate basis for development of programs and projects to improve and raise a standard of living of people in country.

2) Often, respondents do not want to waste the time, answering questions of inspection. Not to take a lot of time and not to visit a household several times, the interviewer will develop good plans of polls in which a certain schedule for each household will be established. If it is required, they can communicate and work with a household in any time, convenient for the respondent (including midday, evening and Sunday). If the interviewer tried to explain and convince members of a household, but all of themrefuse and afraid, further he has to try to convince the respondent to participate, trying to find out the reasons for which respondents do not want to participate in poll. The respondent (and a household) it has to be replaced only after all methods of their belief in participation in poll are undertaken.

“Randomized Selection of Households”

In all settlements, Secondary Sampling Units (SSUs) will be selected as the starting points (First stage of the field work) on the basis of geo-administrative urban divisions. The Second stage in sampling consisted of selecting households within each PSU. The aim will be to make sure that each household will be selected with an equal probability within all households in this PSU in this set.

Two sampling procedures will be used. In according to random walk fieldwork procedure the fieldwork coordinator will select the first address to be sampled and the interviewer will be given clear instructions on how to select remaining addresses within this SSU. For all settlements in this project the sample will not be pre-selected to ensure that the probability of any household's will be always equivalent to the probability generated by random selection. In order to select a household randomly, they will be asked to use the same instructions as it is provided below.

Interviewers must follow strict instructions for identifying potential respondent-households:

Office buildings, uninhabited/abandoned housing units, schools, hospitals, public buildings, factories, workshops, supermarkets and shops are excluded from the count. Facing the street, interviewer goes to the left.
He/She rings the doorbell of every fifth housing unit (i.e. houses or apartments). When turning at the end of the street, interviewer does not stop counting housing units.

The standard interview method called for each selected household to be visited at least three times before being replaced. See this tab:
























       2nd  contact



      3rd  contact



      4th  contact


If there is no other street (e.g. a park) at the end of the street, then the interviewer returns to the corner of the street where he/she changed direction and turns left if he/she previously turned right or vice versa. 


As a result any household in the selected SSU (and PSU) has an equal probability of getting caught in our sample.

“Method of respondent selection”.

Respondents in the household will be selected based on a "The Kish Selection Procedure" with the control of ethnic, gender and age quotas. This method performs the function of elimination of influence of subjectivity in the selection of interviewers observation units. Besides necessary to consider that in this case the last stage applies a quotation with pre-randomization.

Therefore, in our project we’ll applythe"The Kish method" for the respondent selection with help of thefirst contact person (regardless of age interval TBD y.o.), who opened the door in this household.

Under no circumstances can the selected respondent be substituted with another person who is meeting to abovementioned features. There will only be one adult 1 interview in each selected household (in accordance with a representative demographic quotas (covering the urban and rural areas of the country, all zones, and with coverage of gender, age groups and ethnic groups).

Once a household is selected, the interviewer would create a listing (sampling frame) of all the persons in the household that are eligible for the interview process. This listing includes the name of the person, their gender, their relationship to the head of the household and their age. Once the listing is done, each eligible member is assigned a unique number. Then using a randomized response table a particular member is chosen for the interview. The table is so prepared that each household member will have an equal chance of being selected for the interview.

Due to the complexity of the process, some interviewers may bypass the entire process during fieldwork. The use of Kish grid may also lead to resistance of the respondent as the initial person selected (who may not be the final respondent) may feel neglected and may not provide the desired help once he knows that he is not to be interviewed. However the biggest drawback of the Kish procedure is that the procedure was developed in USA and Kish estimated that only 1% of the households would have more than 5 adult members. The obviously proved problematic in the third world countries because of comparatively larger size of the households. In order to reduce the bias for the third world economies (as our selected countries), various modifications of the Kish grid we have taken to change. We have adopted to using the variant proposedby The International Labour Organisation (ILO) modified the original Kish Grid (2009) to 8-10 members household (in Central Asia, such families occur frequently) and simplified it (see below table 1).

The first step in this grid is to find out how many people living in the household are eligible to be interviewed, including people who reside there, but are not there when the interviewer visits. The youngest person in the household is listed as number 1, the second youngest is number 2, and so on.

The last digit in the household questionnaire number is then recorded. The intersection of the last digit and the number of persons in the household gives the person who is eligible for the interview. For example, if the last digit in the household number is 2 and there are 3 eligible persons in the household, then interview the first eligible person. If the selected respondent is not there then normally a call-back is arranged.

Table 1 "The Kish Grid" and 2  “The additional toolkit for quota control“:

Income level


Etnic group























































































Thus, when a pair of interviewers (junior and senior) reach a particular household, meets all the necessary selection criteria, they are seeking a first contact with the head of household or the most knowledgeable person in this household (persons aged 18-40 years old).

Senior interviewer achieves an interview with selected «adult 1», according to a structured questionnaire (to be received from the customer).

On this action operations with this particular household (Survey Unit) in selected SSU are completed and interviewers transferred to the next household in selected SSU according to the rules in Attachment 1 «Randomized Selection of Households» (see above).
In this case, each pair of interviewers after completing each household prepares a special report to their PSU supervisor on the following schedule:

Codes of results of visits:

1.    The address does not exist.

2.    Anybody there is no house.

3.    The respondent not in a condition of a message conversation (it is sick, it is not sober etc.).

5.     There is no respondent the house.

6.     On holiday, in business trip etc.

7.     The respondent has no time for conversation, fixed other time.

8.     Refusal of the respondent.

9.     The questionnaire is completed.


The respondent will be selected out of all members of the selected household, not only from those present during the visit.